<발쾌한> CM송

CM Song is a campaign song for the 11st Street online mall, expressing the brand's catchphrase as music. The core challenge was creating a memorable song within a short duration (approx. 2 minutes) that conveys the brand message.

Recording was completed in a fast turnaround (3 days), with vocals recorded in a bright, upbeat tone. As a CM song, the chorus repeats without boredom by adding different instrument layers to each repetition. Both MP3 (for fast page loading) and high-quality FLAC formats were provided for embedding on 11st Street product pages.

During mastering, the mobile environment (smartphone speakers) was prioritized — the mid-frequency range (1–3kHz) was slightly boosted to improve lyric intelligibility. This CM song was played over 500,000 times during the 11th Street campaign period, contributing to brand awareness growth.