Whether a piece runs is the editor's decision. Getting the music onto that editor's desk is ours — and along the way, six things stay with the artist.
The people who open your streaming link the day after release are mostly people who already know you. This work puts the music in the inboxes of people whose job is finding music — editors, radio, record shops, festivals. Namsan Tower Lights reached 1,270 of them.
Writing about your own music for someone else is the hardest piece of writing an artist ever has to do. We write it for you in five languages, in a form a journalist can lift straight into an article. It outlives the campaign — use it as it is for the next interview, grant application or booking email.
Every track playable, lyrics, credits, high-resolution cover art and a ZIP, all on one page. Booking, festival applications, label contacts — this one link covers them. No more gathering files and zipping them up every time.
Few artists know where their record actually went after release. The report sets down how many outlets of what kind received what, and what came back. The promotion for your next album starts from that document.
An award that was never won, a connection that isn't there, the wrong affiliation — those are the most common accidents in a press release. The only facts that go into the copy are the ones the artist has confirmed, and you see all of it before it's sent. Nor do we push past the submission rules an outlet has set.
Finding the outlets, rewriting for each language, splitting the sends by region, tracking the replies. Done yourself, that is enough work to stop writing music for. Namsan Tower Lights went out in 9 languages over 13 days.
Answered up front, so you don't have to read far
Your music lands on the desks of people who don't know you. The music arrives in the inboxes of Korean and overseas editors, radio stations and record shops whose job is finding music, together with copy written in the language they read. We fix the number of outlets in writing before anything goes out, and when it's over the report shows we sent to exactly that number and what came back. The five press releases and the press-kit page stay with you after the campaign ends.
We write the press release in five languages, build a press-kit page, and go find the Korean music outlets and the overseas media, radio stations, record shops and festivals that cover music like this. We also make a full-album listening video.
₩300,000, VAT included. There is one price — all six things below are inside it. We listen to the music and tell you how many outlets we can send to; you pay after that.
Five days to produce the materials, one to three weeks to send them out. The send-out doesn't finish in a day because what we write differs from outlet to outlet — newsdesks, overseas webzines, radio stations and record shops each want a different form. We work through them region by region, language by language. Namsan Tower Lights went out to 1,270 outlets over thirteen days.
A niche genre does not mean a smaller send. We find the outlets that specialise in that genre, add them to the list, and combine them with international music press. For HWA's grindcore EP we gathered 116 metal-specialist outlets from scratch — if they aren't on the list, we build the list. We listen to the music and count where and how many first.
We can. It's actually the common case — most people only start thinking about promotion after the release. Overseas PR firms usually want 6-8 weeks before release; we don't. The release date only changes the angle of the press release.
Put the prices and the destinations side by side and it becomes clear what you are actually buying.
Who it goes to
The copy
The body
Overseas
Price
We found no Korean music-specialist PR agency publishing its prices (September 2026). Plenty of firms will blast a press release, but their lists are not music outlets — and the overseas agencies doing the same work are an order of magnitude more.
All six are inside the ₩300,000. Nothing here is sold separately, so there is nothing for the quote to grow by.
Korean and English, plus three regional languages chosen to suit the music and the artist. Not run through a translation engine — written in that language and checked by back-translation. This copy outlives the campaign: use it as it is for the next interview, grant application or booking email.
Inline playback of every track, lyrics, credits, high-resolution cover art and a press kit ZIP, all on one page. When a journalist opens it to write a piece, everything they need is there. Booking, festival applications and label contacts take the same single link.
Music outlets and their desks, radio, record shops, festivals. The body differs by the kind of outlet — a desk gets copy it can run, radio gets a line to read before the track. It arrives in a form the person reading it can use as it stands.
Radio DJ links, an introduction for record shops, and short versions cut to fit newsroom tip forms. Every channel wants a different format, so we write them in advance. Whenever a request comes in later, you can answer it on the spot.
One video with a chapter per track. Send us the lyrics and we'll time the subtitles to them too. There's no limit on the number of songs. It also gives you something to put up on release day.
What we made, how many outlets of what kind received it, and which replies and placements were confirmed. Placements are broken out by kind — articles and reviews, radio airplay, playlist adds. Bounces and unsubscribes go in exactly as they were: that is where you learn what to drop and what to widen for the next album.
From the first message to the report, it usually takes 4 to 6 weeks. It finishes in one go, and when it does, the report accounts for everything that was done.
Message us on KakaoTalk and send the music. A single streaming link is enough to start. Artwork, press photos, credits and lyrics help if you have them, but you don't need them right now. Whether the record is still unreleased or already out, either is fine.
The producer listens to the music and sends you the count: how many outlets of what kind we can send to. It costs nothing.
We confirm the number of outlets and how the list is made up. You decide once you've seen it. Everything up to here is free.
We write the Korean press release first, and the other four languages branch off from it. Not run through a translation engine — each one is written again in that language and checked by back-translation. Over the same stretch we build the press kit page and prepare the short versions cut for radio, record shops and newsroom tip forms, along with the full-album listening video. These five days are the time spent focused on one act, and that is why it's three acts a month.
You see every piece of copy and the page before anything goes out. Nothing is sent until the artist approves it. We make two rounds of revisions, and correcting a wrong fact doesn't count against that — as many times as it takes, because it goes out under your name.
We send in waves, by the kind of outlet and by region. More of it actually reaches inboxes that way than if it all went at once. While the sending runs, we check which addresses bounced and who unsubscribed and clear them off the list — that is what leaves somewhere to send to for the next artist.
When the sending is done, you get a document: where it went, how many outlets, and what came back. Beside it we put the numbers we confirmed with you before the sending started, so you can check on the spot whether we did what we said. Bounces and unsubscribes are not left out. The promotion for your next album starts from this document.
The producer listens to the music, then tells you where — and roughly how many outlets in Korea and abroad — would take it. Three business days, free. We only take three acts a month, though, so there may be a wait for your turn. We only send out music we've agreed to take on, so nobody wastes their time — not the side sending it, not the side receiving it. You decide once you've seen the number.
Our channels run deepest in indie, alternative, world music, city pop, metal and folk. We work out which of them your music belongs to and count how many there are. If the genre isn't on our existing list, we go and find it — that is how we gathered 116 metal-specialist outlets for HWA.
A press release isn't a blurb, it's the raw material a journalist turns into an article. Listening to the music, we look at which point could open the piece. The angle we find here is where all five press releases start.
Once we've agreed to take a record on, producer Hwang Kyungha listens to it from the first track to the last. He has spent fifteen years planning and making independent records. An email from someone who finished the record reads differently from one that didn't, and the people receiving it can tell.
You get an answer within three business days, free. It says in numbers how many outlets of what kind we can send to. If we judge that our channels aren't the right fit for it, we write that plainly too, and add whatever we know about where you'd do better to send it.
This is not a first email to an address we've never written to. The same desks, the same radio shows, the same record shops have been hearing from us for fifteen years, and those doors have not closed. It's because the people on the other end know we don't send just anything — which is why we turn down music those desks would have no room for. What you're buying is not a list of addresses; it's the doors we kept open that way.
One single product. We don't split it into tiers.
Press release in five languages, a press kit page, outreach to Korean music outlets plus overseas press, radio and record shops, a full-album listening video, and a delivery report. We take on releases that pass our review.
We've been providing this work at ₩1,200,000 as a fixed part of the release-project bundle. Now that we're offering it on its own for the first time, we take it at the early-partner price until December 31, 2026 — in return for letting us publish the case and the report. The price does not apply to contracts made after December 31, 2026.
Three acts a month. Each one takes five focused days, so we don't take on more than that.
You pay after seeing the number of outlets and how the list is made up. If you stop before production begins, you get all of it back. Once production has started there is no refund, but we hand over every press release, press kit and video file made up to that point, and you may use them anywhere.
2026-09-15
For those who'd rather do it themselves, we've written down what we know
Send us the music on KakaoTalk, and the producer listens to it and answers within 3 business days.
Counting the outlets for you costs nothing. Payment comes after you've seen that number.
Usually replies within 24 hours · Same-day booking available
